We’re always ones to support up-and-coming designers, and even more when they come with a strong aesthetic universe. We’ve never really come across a brand like AVOC, the Parisian clothes/scenography/art direction/design label that is set to redefine artistic creation. Established in 2013, AVOC takes a comical, circus-inspired turn for spring-summer 2016, creating a gender-neutral wardrobe lashed with bold shapes and primary colors. Shot by photographer Alexandre Guirkinger, « Avoc is Clowning » is a poetic sun-drenched journey through anonymous suburbs featuring cool kids… and even cooler clothes. One to watch.