The real housewives
Remember the fifties when, according to popular advertising, a brand new washing machine was a woman’s best friend? Paris-based photography duo Lebonbourgeois had a bit of fun with stereotypical advertisi...
PHENOMENAL FASHION
Me and my gang
In partnership with American Vintage. The best way to spend a warm July afternoon? Call up your friends, and organise a spontaneous photo shoot in a deserted stadium!
Epi Swim: “Our differences make us beautiful”
Finding a swimsuit that manages to celebrate the complex beauty of the female body is now possible. Epi Swim is going to save your summer !
Rodarte and Proenza Schouler in Paris
Bye bye New York! American brands Rodarte and Proenza Schouler have ditched New York fashion week to present their collections during the Paris couture shows. Here’s what you needed to know.
Summer in the city
In partnership with Coca-Cola and Bureau Cecile Togni. Paris is scorching hot. The best remedy for the heat? A cool drink between friends on a rooftop with a spectacular view of the city. Who knows, maybe a cra...
Vetements SS18: the real people of Zurich
No fashion show, no fashion models – for the presentation of his SS18 collection for VETEMENTS, designer Demna Gvasalia hits the streets of Zurich, where the fashion label is now based, to capture the vi...
All the things you could do while wearing tights
Thought hosiery wasn’t sexy? Think again: this brand of “intelligent tights” caught our eye with its images of fierce women doing all the things we wish could actually happen while wearing tights. Meet He...
Physical Education
In partnership with American Vintage. Come on, chop chop! No loitering in the changing rooms! Our latest fashion editorial takes place during a special kind of gym class…
High above
Fashion is taken to dizzying heights… Discover our new story by photographer Maxime La.
Gabrielle
In partnership with Chanel. Gabrielle takes a walk, steals a strawberry from a street vendor, dreams of her upcoming holidays while playing with an oversized rubber ring… Discover our latest fashion edit...
Badass Prints: fun, sex and politics
“Dirty”, “Don’t Fake Orgasms” or the naughty “Click My Clit” – we’ve never really seen such a fun take on the classic slogan t-shirt. Based in Barcelona, B...
Jacquemus in Marseille
The sun is setting on the Mediterranean. A group of girls catch the last evening rays, dressed in traditional Provence attire complete with large straw hats. Invited by the Open My Med festival, designer Simon ...